Marketing Guide
"The Entrepreneur's Marketing Guide"
($20)
by Gary W. Lawson, Ph.D., DPA
Fellow Entrepreneurs and Future Entrepreneurs:
Along with teaching international business, business and marketing classes at California Polytechnic University, Pomona and Cal State University San Bernardino, I also consult with Southern California businesses, In addition, I own Medical Discounts International, and I am on the Executive Board of Directors for the Regional San Gabriel Valley Chamber of Commerce.
To assist current and future entrepreneurs to become more successful, I have written an easy to follow marketing guide. The cost of the Guide is only $20. To order your Guide, complete the form below. If you have any questions, please do not hesitate to call me directly (888) 550-8895.
Sincerely,
Dr. Gary W. Lawson
CEO, Medical Discounts International, Inc.
Gary W. Lawson, MAOM, Ph.D., DPA
3431 Pomona Blvd. Suite B
Pomona, CA 91768
(888) 380-6337 ext 202
MedicalDiscounts@aol.com
Current Academic Teaching Experience
California State Polytechnic University Pomona
2007-Now College of Business Administration
Email - gwlawson@csupomona.edu
International Business & Marketing Department Adjunct Faculty teaching the following classes:
Principles of Global Business 300
Principles of Marketing Management 301
Marketing Analysis & Control 320
International Marketing Management 414
International Exporting 416
Marketing Problems – 421 (Capstone Class)
Sports Marketing 492
Project
Management 499
MBA - Marketing & Communications 517
Management & Human Resources Department Adjunct Faculty teaching the following class:
Introduction to Entrepreneurship 320
College of Letters, Arts and Social Sciences
Public Administration Department Adjunct Faculty teaching the following
class:
MPA - Government Budgeting & Finances 502
California State University, San Bernardino (CSUSB)
2007-Now
College
of Business & Public Administration
Email - glawson@csusb.edu
The CSUSB Entrepreneurial Department has been rated by the Princeton Review &
Entrepreneurship Magazine as one of the top ten Masters Level Entrepreneurship
Programs nationwide. I am one of only five CSUSB professors (only one of two
adjuncts) who teach classes in the MBA Entrepreneurship Department. Business &
Public Administration Department Adjunct Faculty member teaching the following
classes:
Business Communication 350
Entrepreneurship: Starting A Small Business 490
MBA - Managing A Growing Business 547
MBA - Communication & Interpersonal Processes 642
Executive MBA – Business Management (Capstone Class)
College of the Canyons, Valencia, California
2005-Now
Business Department
Email - gary.lawson@canyons.edu
Business Department Adjunct Faculty teaching the following 100 & 200 level courses:
Business Export Import – 100% Online Conflict Management
and Negotiation
Principles of Marketing – 100% Online Principles of Marketing
(Classroom)
Entrepreneurship – 100% Online
Entrepreneurship – (Classroom)
Personal Selling – 100 % Online Personal
Selling (Classroom)
Business Writing
Interpreting Financial Statements
Business Diversity
Business Math
Principles of Management Business
Management Overview
Advertising
Leadership and Communication
Academic Teaching Certificates/Training
College Teaching Associate – One Year College Associate Teaching Certificate – completed April 21, 2007. Currently, 2008, participating in the follow-up Associate Program Quality Improvement Program
Online Training –
Disability Access Training Course for professors teaching online -
completed January 14, 2007.
Online Training – College Online BlackBoard Training -
completed February 2007.
Online Training - College Online Socrates Training - completed November 19, 2007
Online Training – Intermediate Level BlackBoard Training – completed August 1, 2008
CBEST - Passed California Basic Educational Standardized Test (CBEST) Academic Certification Test 2006. The CBEST allows me to substitute teach in grades K-12.
University Training Workshops
Attended the following California Polytechnic University, Pomona, Faculty Training Workshops: (1) One day Professional Writing Workshop; (2) Using Blogs and Wikis in the classroom; (3) Academic Research & Writing; (4) Generating Full Classroom Participation; (5) Preparing for the First Day
Attended the following California State University San Bernardino Faculty Training Workshops: (1) CSUSD Confidentiality Compliance Training Course
Attended the 11th CSU Regional Symposium on University Teaching at Cal Poly Pomona on April 12, 2008
Author/Academic Accomplishments
Marketing Text… Lawson’s Healthcare Marketing Guide (1995) Lawson, G., Westport Publishing
Marketing Text… The Entrepreneur’s Marketing Guide (2008), Lawson G., Kendall Hunt Academic Publishers
Ph.D. Thesis… HMO’s Are Not The Answer To America’s Healthcare Crisis (1998), Ph.D. Thesis, Southwest University, Kenner, LA
DPA Thesis… Impact of User Fees on Changes Within the FDA (2005), DPA Thesis, University of La Verne (copy on the Internet at www.FDAStudy.com)
Peer Review Editorial… FDA’s Misuse of Drug Industry Funding (2005) Lawson, G., Mayo Clinic Journal, Issue 114, pg 5 (Peer Review Journal) Response by FDA Chairman (Peer Review Journal)
Peer Review Editorial… FDA’s Receives Drug Industry Payoffs (2005) Lawson, G., National Medical Association Journal, Issue 38, pg. 10 (Peer Review Journal)
Distance Learning Addendum Curriculum Development… Developed, wrote and received unanimous College of the Canyons (COC) Curriculum Committee approval to change the following classes from traditional on-ground classes to 100% online classes:
- Principles of Marketing approved by COC Curriculum Committee 2007
- Entrepreneurship approved by the COC Curriculum Committee 2008
- Personal Selling approved by the COC Curriculum Committee 2008
- International Business approved by the COC Curriculum Committee 2008
- Conflict Management & Negotiation approved the COC Curriculum Committee 2008
Author Book Signings… Brea Borders Bookstore, July 19, 2007 - Chino Borders Bookstore July 26, 2007
Peer Review Academic Poster… “Index Cards: Don’t Enter Class Without Them” accepted as a peer reviewed poster at the 11th CSU Regional Symposium on University Teaching at California Polytechnic University, Pomona on April 12, 2008
Facilitator Faculty Training… California Polytechnic University, Pomona, Faculty Training Center “Music & Index Cards: Don’t Answer Class Without Them”; April 15, 2008 & April 16, 2008
Facilitator Faculty Training… College of the Canyons, “Music & Index Cards: Don’t Enter Class Without Them”. May 9, 2008
Peer reviewer for North American Case Research Association" 2008 – 4 cases
Current Research
Research Peer Reviewed Conference Paper – Not All Immigrants “Look” Alike: A Cultural Glimpse into Immigrant Consumer Complaint Behavior; Wang, S; Peters, S; and G. Lawson
"Not All Immigrants "Look" Alike: A Cultural Glimpse into Immigrant Consumer Complaint Behavior" (co-authored with Dr. Susan Peters and Dr. Gary W. Lawson) has been blind-reviewed, peer-juried by a couple of highly respected scholars in the field. I am delighted to tell you that it has been accepted for publication in the copyrighted conference Proceedings and for presentation at the conference.
Stephen Goodwin, Ph.D.
CSD&CB Conference Chair
Editor, Journal of Consumer Satisfaction,
Dissatisfaction and Complaining Behavior
Research Peer Review Journal Article – Not All Immigrants “Look” Alike. Expected publication September 2009
Case Study – Marketing Analysis for Pomona School of the Arts; Lawson G. & Peters, S. – Submitted for review to the National Academic Case Research Association (NACRA) - July 2008
Research – Predicting Buyer Behavior within Diverse Ethnic Groups, Wang, S. & G. Lawson – Expected completion late 2009
Research Panel Member – 2008 -2009 The Wall Street Journal’s Opinion Leaders Research Panel. By invitation “only” panel of business leaders and educators who assist in developing appropriate articles for The Wall Street Journal’s professional readers.
Current Business Consultant
Small Business Development Center (SBDC) – San Clarita Valley
2006-Now Business Consultant
SBDC Director: Paul De La Cerda, MBA (Call for
personal reference
661.294.8645 Office)
Small Business Development Center (SBDC) – San Gabriel Valley
2008-Now Business Consultant
SBDC Director: Daniel Morales, MBA
Independent Business Consultant assisting small businesses to become more successful for the Small Business Administration SBDC, a free program provided by the Small Business Administration (SBA). Through the SBDC, I consulted with dozens of small businesses, and I initiated the SBDC Master Minds weekly business support group. Through the SBDC and the Valencia Chamber of Commerce, I assist College of the Canyons’ business students to integrate into the Santa Clarita business community.
Business Development Entrepreneurship Center
(Also Known As Lawson & Associates)
Independent Business & Marketing Consulting
1983-Now Founder/Owner/CEO
Websites –
www.GWLawson.com
www.BDECenter.org
I consulted with hundreds of small businesses to assist them to become more successful. Consulting services include but are not limited to the following: marketing consulting; business development; customer service training; internal marketing systems development; business education; business start ups; funding; identifying marketing problems; international business & marketing development; search engine optimization; strategic planning; sales; mission, vision, & mantra development; business planning; human resources; networking; website development; conflict management; business re-organization; and management training. Major current 2009 clients include (1) Equity Thru Energy, Brea; (2) School of the Arts & Enterprise, Pomona; (3) First Team Real Estate, Chino Hills.
Current Business Owner/Entrepreneur
Global Health Discounts,
Inc. (GHD)
2004-Now
Founder/CEO/Owner
Website –
www.WeCareMedicalMall.org
Global Health Discounts, Inc. (GHD) helps Americans obtain affordable diagnostic & dental care. GHD maintains a dental discount network in California, Nevada & New York. GHD maintains a nationwide MRI/CT Scan network. Using effective Search Engine Optimization techniques, my business websites are in the top ten listings on every major search engine without paying for the position.
International Surgery Discounts,
Inc (ISD)
1999-Now
Founder/Partner
Website –
www.MedicalDiscounts.com
www.A2ZImaging.com
International Surgery Discounts
assists Americans with getting lower cost surgery in India, Mexico, China,
Argentina, South Africa.
Past Experience Business Owner/Entrepreneur
Health Industries of America (HIA)
1998-99 CEO/Board Member
Responsible for corporate marketing, operations, JCAHO accreditation, training, and strategic planning - HIA had billings in excess of 100 million dollars per year. I was responsible for nearly a thousand employees, three hospitals, two outpatient programs, and six Medicare day treatment programs located in Southern California and South Florida.
California Healthcare Management Services (CHMS)
1987-98 Senior Vice President of Strategic Planning/Board Member
Board member; responsible for corporate strategic planning and marketing; acting CEO for newly acquired hospitals and skilled nursing facilities. CHMS had billings in excess of a $300 million per year. CHMS had more than 2,000 employees. As the corporate marketing director I was responsible for day-to-day marketing; long term strategic planning; marketing research; new target market development; internal marketing systems; JCAHO planning; and corporate acquisitions.
Lawson Multi-Specialty Medical Group (LMMG)
1986-94 C0-founder/CEO/Owner
Co-founded, owned and operated the Lawson Medical Group with my wife, Yvonne R. Lawson, MD, AAFP. Eight years later, the business was a multi-million dollar enterprise with 10,000 active patients, ten staff and four physicians. The business was sold to Magan Medical Group and used as a buy in for a full partnership position to become one of 19 physician owners of a 100 million dollar Covina based multi-specialty medical group.
Behavioral Mental Health Services (BMHS)
1982-92 Founder/CEO/Owner
Over ten years, BMHS became the largest independent psychiatric referral and information program in the country.
Education
2005 D.P.A. - Doctor of Public Administration
University of La Verne School of Public Administration
1996 Ph.D. – Doctor of Health Services Management, Southwest
University
(online, distance learning, accredited non-traditional degree)
1995 M.A.O.M. - (MBA Equivalent) Masters in Organizational
Management
University of Phoenix (Diamond Bar Campus)
1994 M.A. – Masters in Health Services Management, Southwest
University
(online, distance learning, accredited non-traditional degree)
1983 B.A. – Bachelor of Arts in Communications
California State University, Fullerton
1970 O.S. – Operation Specialist, U.S. Navy Radar/Sonar Operator,
Training
Great Lakes Naval Base, Illinois
Association Memberships
Professional Association Memberships…Member ASPA (American Society of Public Administrators); Member American Marketing Association (Academic); Member American Marketing Association Los Angeles County Chapter; Member Public Citizen; Member North American Case Review Association
Business Association Memberships…
- 1985-1998 Founding Member Diamond Bar Chamber of Commerce
- 1985-1992 Founding Member Diamond Bar Rotary
- 1998-2004 Member Walnut Chamber of Commerce
- 2006-2007 Board Member Walnut Chamber of Commerce
- 2007-08 Executive Board Member of the San Gabriel Valley Regional Chamber (Chamber coverage area includes Diamond Bar, Walnut, La Puente, Hacienda Heights and Rowland Heights)
- 2007-08 Board Member San Gabriel Valley Chamber Government Advocacy Coalition
- 2008-09 Board Member San Gabriel Valley Regional Chamber Education Chairperson
Community…
- Member American Legion (since 1979 - now)
- Member Diamond Bar Improvement Association (since 1982 - now)
- Board Member Pomona Tri-City Mental Health, Pomona (1992-1994)
- Chairperson Diamond Bar STOP Grand Ave Committee (1994-1996)
- Board Member Pomona Red Cross (1995-1996)
- Member West Covina Elks (since 2000 - now)
- Board Member Walnut Valley American Heart Association (2000-2002)
- Member EV Free Church (since 2000 - now)
- Coach Diamond Bar AYSO Soccer (2004)
- Volunteer DBHS Parent Volunteers (2001-2007)
- DBHS Show Choir Parent Volunteer for fundraising and promotion (2005-2007)
- Campaigned for the Walnut Unified School District Board of Education (2007). I received more than 1400 votes: incumbent winner received approximately 2000 votes.
-
School Board
Member - School of the Arts & Enterprise 2009
Philanthropist
Lawson Health Foundation
2002-Now
Co-Founder/Executive Director
Lawson Healthcare Foundation is a 501 (c) 3 non-profit organization consisting of the following three programs:
(1) free medication program
(2) consumer health education programs
(3) consumer health advocacy (i.e. research, speaking, consulting). Received multiple state & local government awards for the 2005 Asthma Community Awareness Campaign
Serenity
Living Centers
1998-Now
Board of Directors
Assists the homeless, community activities and supports a Mexican orphanage.
Speaker
Speaker…. 1982-Now Member Toastmasters International; Multiple speaking engagements, awards and certificates, Board member Diamond Bar Toastmasters 2006-2007 – Most recent speaking engagement “Guerilla Networking” for the SGV Chamber” September, 16, 2007. I received too many Toastmaster speaking awards to list. La Puente city sponsored marketing seminar January 19, 2008; Walnut city sponsored marketing seminar January 24, 2008 and Diamond Bar city sponsored marketing seminar January 25, 2008; Rowland Heights marketing seminar for local businesses, February 23, 2008.
Toastmaster Current Member California Polytechnic University, Pomona Polishy’d Toastmasters with meetings every Thursday 12-1. Competent Toastmaster Certificate – completed 2006.
Miscellaneous
Family… Married - 25 years to Diamond Bar physician Yvonne R. Lawson, M.D., FAFP. Three daughters Lauren (24) Graduated California State University, Fullerton 2006; Kathy (23) Graduated California State University, Fullerton (2007); Christina (19) Attending Fullerton Junior College (2008)
Veteran…
1975-79 Honorable Discharge U.S. Navy OS3
1979-82 Honorable Discharge California National Guard E5
References Upon Request
Medical
Health
Discounts, Inc
Saving Americans Money
On Their Healthcare
-
In business since 1998
-
PayPal Verified
-
Thousands of satisfied customers.
-
SGV Regional Chamber of Commerce member
Note.. PayPal is not available for any medication program.
Office Hours
- M-F
7:30 a.m.- 5:00 p.m.
(West Coast Time)
Call (888) 550-8895
New Book Available...
"The Entrepreneur's Marketing Guide"
by Dr. Gary W. Lawson
CEO, Medical Discounts
International
"The Entrepreneur's
Marketing Guide"
